Both the About logo with the red ball and the phrase "The Human Internet" are trademarks registered by About Inc. There is no sure-fire way to develop good trademarks, however, it is worth the effort. A great trademark can help with the sales of goods and services and very desirable goods or services can make a trademark famous.
One additional step in Trademarks would be to insure your Trademark against infringement. Check out our website for TM litigation insurance. http://www.ipisc.com