Well, you can only do so if you're doing commerce represented by your name and that includes people whose names are also their profession, for example: actors and fashion designers.
- Britney Spears ®
Musician, Britney Spears trademarked her own name and recently registered her son Sean Preston's name for a line of clothing.
- Cher ®
Cher registered her word mark for the goods and services that she provides, namely: entertainment services in the nature of live musical performances, and providing information relating to musical performances, Cher and her music via a global computer network.
- Mikhail Gorbachev ®
The former president of Russia, Mikhail Gorbachev trademarked his famous forehead, name, and nickname Gorby, after seeing his name used by others on vodka bottles and in pasta ads.
- Paris Hilton ®
Celebrity, Paris Hilton trademarked "Paris Hilton" to represent a clothing line for both humans and pets. She trademarked "Heir by Paris Hilton" for leather goods. Paris Hilton also owns the following trademarks: Just Me by Paris Hilton, Just Me for Men by Paris Hilton, Breathtaking by Paris Hilton, Can Can Paris Hilton, and PH. However, Paris Hilton does not own Free Paris Hilton, Sandra Smith does for her t-shirt business.
- What is a trademark?
- How do I apply for a registered trademark?
- Stories about famous trademarks
- Making a trademark drawing
USPTO trademark drawing of Just Me by Paris Hilton