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Mary Bellis

Chips Anyone?

By , About.com GuideJuly 28, 2012

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Plate of Potato Chips

According to a special report by Rachel King for Between the Lines, "Texas Instruments continues to dominate the industrial chip market." Well no surprise there, the semiconductor manufacturer Texas Instruments has dominated the market for decades. Texas Instruments, for those of you who don't know, brought both the invention of the transistor radio and the integrated circuit to the world.

In honor of the 1963 trademarked slogan of Lay's Potato Chips "Betcha can't eat just one" here's another chip story.

According to a blog by Science Codex, Cornell University's Food and Brand Lab researchers may have found a novel way to help you not eat more than one - edible serving-size markers that act as subconscious stop signs. In an experiment, students watched video clips in class, while served tubes of potato chips, some of which contained chips dyed red. Researchers found that the red chips served as subconscious "stop signs" that curtailed the amount of food consumed. Photo Credit: Morgue Files

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