Both the About logo with the red ball and the phrase "The Human Internet" are trademarks registered by About Inc. There is no sure-fire way to develop good trademarks, however, it is worth the effort. A great trademark can help with the sales of goods and services and very desirable goods or services can make a trademark famous.
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One additional step in Trademarks would be to insure your Trademark against infringement. Check out our website for TM litigation insurance. http://www.ipisc.com
Link exchange is nothing else but it is just placing the other person’s web site link on your page at proper place and other person will also do similar in favor of you.