Bali & WonderBraThe Bali Brassiere Company was founded by Sam and Sara Stein in 1927, originally called the FayeMiss Lingerie Company. The company's best-known product has been the WonderBra, "The One And Only WonderBra."
Bali launched the WonderBra in the U.S. in 1994. But the first WonderBra was the "WonderBra - Push Up Plunge Bra" invented in 1963 by Canadian designer, Louise Poirier.
According to Wonderbra USA "this unique garment, the forerunner of today's Wonderbra push-up bra had 54 design elements that lifted and supported the bust to create dramatic cleavage. Its precision engineering involved three-part cup construction, precision-angled back and underwire cups, removable pads called cookies, gate back back design for support, and rigid straps."