The Birth of the Campbell's Soup CompanyIn 1894, Joseph Campbell retired and Arthur Dorrance took over as company president. Three years later, soup history was made when Arthur Dorrance reluntly hired his nephew John Dorrance. John held a chemistry degree from MIT and a Ph.D. from the University of Gottengen in Germany. He turned down more prestigious and better paying teaching positions to work for his uncle. His Campbell's salary was only $7.50 per week and he had to bring in his own lab equipement. However, John Dorrance soon made the Campbell's Soup Company very famous.
Soups were inexpensive to make but very expensive to ship. Dorrance realized that if he could remove soup's heaviest ingredient water, he could create a formula for condensed soup and slash the price of soup from $.30 to $.10 per can. By 1922, soup was such an integral part of the company presence in America, that Campbells formally accepted "Soup" into its name.
The Mother of Campbell Kids - Grace Wiederseim DraytonThe Campbell Kids have been selling Campbell's Soup since 1904 when Grace Wiederseim Drayton, an illustrator and writer, added some sketches of children to her husbands advertising layout for a Campbell's condensed soup. The Campbell advertising agents loved the child appeal and choose Mrs. Wiederseims sketches as trademarks. In the beginning, Campbell Kids were drawn as ordinary boys and girls, later, Campbell Kids took on the personas of policemen, sailors, soldiers, and other professions.
Grace Wiederseim Drayton will always be the "mother" of Campbell Kids. She drew for the company advertising for nearly twenty years. Draytons designs were so popular that doll makers wanted to capitalized on their popularity. Campbell's gave the E. I. Horsemen Company the license to market dolls with the Campbell label on their sleeves. Horseman even secured two U.S. design patents for the dolls clothes.
Today, Campbells Soup Company, with its famous red and white label, remains a staple in the kitchen as well as American culture.