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Kraft Foods - The History of Kraft Foods

Perhaps no other food company has invented as much as Kraft Foods has.


kraft food

Kraft Foods Inc., which manufactures Kraft, Nabisco, and Maxwell House food products, raised $8.68 billion in the year''s biggest initial public offering, coming in at the top of its expected range June 11, 2001. Kraft sold 280 million shares at $31 each via lead underwriters Credit Suisse First Boston and Salomon Smith Barney.

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  • 1765: A Dorchester, Massachusetts, physician, Dr. James Baker, went into partnership with a Irish chocolate-maker, John Hannon and made America's first chocolate mill.
  • 1780: The mill made the famous BAKER'S chocolate.
  • 1880: The Empire Cheese Company of New York began producing PHILADELPHIA BRAND Cream Cheese for a New York distributor called Reynolds.
  • 1882: Isaac and Joseph Breakstone (Breakstone Bros) opened a small dairy store on New York City's Lower East Side.

  • 1883: The now famous Oscar F. Mayer and his brothers Gottfried and Max started a meat market in Chicago.
  • 1889: Food salesman, William M. Wright created a new baking powder called CALUMET® which he made at night and sold during the day.
  • 1892: A coffee blend was developed by Joel Cheek for the Maxwell House Hotel in Nashville, Tennessee, called MAXWELL HOUSE coffee.
  • 1946: MAXWELL HOUSE instant coffee was introduced to the American public after it was used by the armed forces in World War II.
  • 1895: In Battle Creek, Michigan, C.W. Post made the first POSTUM®, a cereal beverage. Post created GRAPE-NUTS® cereal in 1897, and POST TOASTIES® corn flakes in 1908.
  • 1897: Pearl Wait adapted an 1845 patent for a gelatin dessert. May Davis Wait named the new product JELL-O brand gelatin. In 1899, Orator Francis Woodward bought the trademark rights to JELL-O® for $450. Woodward launched the advertising campaign for "America's most favorite Dessert" in 1902.
  • 1903: J.L. Kraft started a wholesale cheese business in Chicago.
  • 1905: YUBAN coffee blend was created by John Arbuckle.
  • 1906: Oscar Mayer is one of the first meatpackers to obtain the Federal Meat Inspection stamp of approval.
  • 1907: Legend claims that when President Theodore Roosevelt was served a cup of MAXWELL HOUSE coffee and he proclaimed that it was "GOOD TO THE LAST DROP."
  • 1914: J.L. Kraft & Bros. Co. opened their first cheese factory in Stockton, Illinois, within a year they begin producing process cheese in tins. The U.S. government provided cheese in tins for the armed forces during World War I.
  • 1921: Louis Rich bought a truck and started his business in Rock Island, Illinois.
  • 1927: Edwin Perkins created a powered fruit drink called KOOL-ADE, later called KOOL-AID. Perkins created KOOL-AID from his first product the popular soft drink syrup called Fruit Smack.
  • 1927: The same year the Postum Company marketed SANKA decaffeinated coffee (first sold in the U.S. in 1923).
  • 1928: Kraft introduced VELVEETA process cheese.
  • 1933: Kraft introduced MIRACLE WHIP salad dressing at Chicago's Century of ProgressWorld's Fair.
  • 1936: "Little Oscar and the WIENERMOBILE" started the advertising campaign for Oscar Mayer & Co.
  • 1937: KRAFT Macaroni and Cheese Dinner was introduced with the advertising slogan of "Make a meal for 4 in 9 minutes."
  • 1949: MINUTE Rice was nationally distributed.
  • 1950: KRAFT Deluxe process cheese slices, the first commercially packaged sliced process cheese was introduced.

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