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Kraft Foods - The History of Kraft Foods
Kraft Foods From 1950 onwards

By Mary Bellis, About.com Guide

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(Continued from Page 1)

1952: CHEEZ WHIZ pasteurized process cheese spread was introduced.
1954: Kraft introduced CRACKER BARREL brand natural cheese.
1957: The General Foods Corporation introduced TANG, breakfast beverage crystals.
1963: The now famous wiener jingle first appeared in Oscar Mayer commercials.
I965: The company introduced SHAKE 'N BAKE coating mix in two versions, chicken and fish.
1966: COOL WHIP nondairy whipped topping was introduced.
1972: STOVE TOP stuffing mix was introduced.
1973: GENERAL FOODS INTERNATIONAL COFFEES flavored coffees were introduced.
1981:General Foods Corp. bought Oscar Mayer & Co.
1983: Kraft introduced LIGHT N' LIVELY lowfat yogurt, the first US yogurt in a six-pack.
1985: General Foods Corporation is bought by Philip Morris Companies Inc.
1986: Kraft purchased Tombstone Pizza Corporation of Medford, Wisconsin (est.1962).
1988: Kraft, Inc. was bought by Philip Morris Companies Inc. Oscar Mayer introduced LUNCHABLES.
1989: Philip Morris Companies combined Kraft, Inc. and General Foods Corporation to form Kraft General Foods, the largest food company in the U.S.
1989: DI GIORNO brand refrigerated pastas and sauces were introduced.
1993: Kraft General Foods acquired NABISCO ready-to-eat cold cereals from RJR Nabisco.
1995: Kraft General Foods was renamed Kraft Foods, Inc. DI GIORNO RISING CRUST pizza was introduced.[
1996: BREAKSTONE'S snack-size cottage cheese, the first four pack of 4 ounce cups.
1997: POST Cranberry Almond Crunch and POST Honey Nut Shredded Wheat cereal was introduced.
1997: Sparkling White Grape flavored JELL-O gelatin was introduced in celebration of the brand's 100th anniversary.
1998: STOVE TOP OVEN CLASSICS were introduced. The same year KRAFT introduced EASY MAC macaroni and cheese dinner, a microwavable, single-serve product.