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Kraft Foods - The History of Kraft Foods

Kraft Foods From 1950 onwards

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  • 1952: CHEEZ WHIZ pasteurized process cheese spread was introduced.

  • 1954: Kraft introduced CRACKER BARREL brand natural cheese.

  • 1957: The General Foods Corporation introduced TANG, breakfast beverage crystals.

  • 1963: The now famous wiener jingle first appeared in Oscar Mayer commercials.

  • I965: The company introduced SHAKE 'N BAKE coating mix in two versions, chicken and fish.

  • 1966: COOL WHIP nondairy whipped topping was introduced.

  • 1972: STOVE TOP stuffing mix was introduced.

  • 1973: GENERAL FOODS INTERNATIONAL COFFEES flavored coffees were introduced.

  • 1981:General Foods Corp. bought Oscar Mayer & Co.

  • 1983: Kraft introduced LIGHT N' LIVELY lowfat yogurt, the first US yogurt in a six-pack.

  • 1985: General Foods Corporation is bought by Philip Morris Companies Inc.

  • 1986: Kraft purchased Tombstone Pizza Corporation of Medford, Wisconsin (est.1962).

  • 1988: Kraft, Inc. was bought by Philip Morris Companies Inc. Oscar Mayer introduced LUNCHABLES.

  • 1989: Philip Morris Companies combined Kraft, Inc. and General Foods Corporation to form Kraft General Foods, the largest food company in the U.S.

  • 1989: DI GIORNO brand refrigerated pastas and sauces were introduced.

  • 1993: Kraft General Foods acquired NABISCO ready-to-eat cold cereals from RJR Nabisco.

  • 1995: Kraft General Foods was renamed Kraft Foods, Inc. DI GIORNO RISING CRUST pizza was introduced.[

  • 1996: BREAKSTONE'S snack-size cottage cheese, the first four pack of 4 ounce cups.

  • 1997: POST Cranberry Almond Crunch and POST Honey Nut Shredded Wheat cereal was introduced.

  • 1997: Sparkling White Grape flavored JELL-O gelatin was introduced in celebration of the brand's 100th anniversary.

  • 1998: STOVE TOP OVEN CLASSICS were introduced. The same year KRAFT introduced EASY MAC macaroni and cheese dinner, a microwavable, single-serve product.

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