According to The History of Fluff: "In the early 1900s, Archibald Query of Somerville made the first Fluff in his kitchen and sold it door to door. However, due to the sugar shortages of World War I, Query was not successful. He sold the secret Fluff formula to two enterprising confectioners, H. Allen Durkee and Fred L. Mower, for $500. These two renamed their product "Toot Sweet Marshmallow Fluff" and in 1920 made their first sale of three gallons of Fluff to a vacation lodge in New Hampshire. The price was a dollar a gallon."