Make a Promotional Pitch in One Minute - The Elevator Pitch

The One Minute Pitch or Elevator Pitch
Every sentence counts during an elevator pitch, this article outlines the purpose of every sentence you should make.

The Art of the Elevator Pitch
An "Elevator Pitch" is a concise, carefully planned, and well-practiced description about your company that your mother should be able to understand in the time it would take to ride up an elevator.

The One Minute Elevator Pitch
The elevator pitch by definition means "A one minute description designed to encourage the audience to become investors, employees, or customers."

Making the Perfect Pitch to VCs
In pitching a VC, for example, you might start with why and how you started your new company, the obstacles you overcame to do so.

Make Your Elevator Pitch Stand Out
It is true that investors may not necessarily care about what you are preaching. That's why it is important to know your target market.

Craft Your "Elevator Pitch" & Make Others Feel Important
To help you position yourself to "stand out" from the rest of the crowd while making others feel important use a consistent position statement in all your communications (e.g. "elevator pitch," written correspondence, presentations, etc).

Honing Your Pitch
Once you think you have your message in understandable language, take a deep breath and pull out your editing knife. See if you can hone your pitch down to twenty-five words or less.

Secrets of the Three Minute Pitch
While this article is for screenwriters pitching a screenplay the ideas can transfer to whatever is being pitched.