Scott and Brennan Olsen Invent RollerbladesIn 1980, two Minnesota brothers, Scott and Brennan Olsen, discovered an older in-line skate in a sporting goods store and thought the design would be perfect for off-season hockey training. They improved the skate on their own and soon were manufacturing the first Rollerblade in-line skates in their parents basement. Hockey players and alpine and Nordic skiers quickly caught on and were seen cruising the streets of Minnesota during the summer on their Rollerblade skates.
Rollerblade Becomes a Generic NameStrategic marketing efforts thrust the brandname high into public awareness. Skating enthusiasts began using Rollerblade as a generic term for all in-line skates, putting the trademark in jeopardy.
Today 60 in-line skate manufacturers exist, but Rollerblade is credited with introducing the first polyurethane boot and wheels, the first heel brakes, and the development of Active Brake Technology (ABT), which makes stopping easier to learn and to control. Rollerblade has approximately 200 patents and 116 registered trademarks.
Timeline of Rollerblades
- 1983 - Scott Olson founded Rollerblade, Inc. and the term 'rollerblading' meant the sport of in-line skating because Rollerblade, Inc. was the only manufacturer of in-line skates for a long time.
The first mass-produced rollerblades, while innovative had some design flaws: they were difficult to put on and adjust, prone to collecting dirt and moisture in the ball-bearings, the wheels were easily damaged and the brakes came from the old roller skate toe-brake and were not very effective.
The Olson brothers sold Rollerblade, Inc. and the new owners had the money to really improve the design. The first massively successful Rollerblade skate was the Lightning TRS. In this pair of skates the flaws had vanished, fiberglass was used to produce the frames, the wheels were better protected, the skates were easier to put on and adjust and stronger brakes were placed at the rear. With the success of the Lightning TRS, other in-line skate companies appeared: Ultra Wheels, Oxygen, K2 and others.
- 1989 - Rollerblade, Inc. produced the Macro and Aeroblades models, the first skates fastened with three buckles instead of long laces that needed threading.
- 1990 - Rollerblade, Inc. switched to a glass-reinforced thermoplastic resin (durethan polyamide) for their skates, replacing the polyurethane compounds previously used. This decreased the average weight of skates by nearly fifty percent.
- 1993 - Rollerblade, Inc. developed ABT or 'Active Brake Technology'.A fiberglass post attached at one end to the top of the boot and at the other end to a rubber-brake, hinged the chassis at the back wheel. The skater had to straighten one leg to stop, driving the post into the brake, which then hit the ground. Skaters had been tilting their foot back to make contact with the ground, before ABT. The new brake design increased safety.