In 1886, Reuben H. Donnelly produced the first Yellow Pages directory featuring business names and phone numbers, categorized by the types of products and services provided.
In 1909, St. Louis produced the first Yellow Pages directory with coupons.
The History of the Yellow Pages
The very first time the term yellow pages was used was in 1883.
By Mary Bellis, About.com Guide
The very first time the term yellow pages was used was in 1883. A printer working on a regular telephone directory ran out of white paper and used yellow paper instead.
History of the Telephone
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