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By
Mary
Bellis
Forrest Mars Sr. invented the recipe
for M&M's during the Spanish Civil War. Mars saw soldiers eating pieces
of chocolate covered with a hard sugary coating. The coating preventing
the candy from melting in the hot sun. M&M's were first sold to the
public in 1941, packaged in cardboard tubes. In 1948, the packaging changed
from a tube to the brown plastic pouch known today. In 1954, "M&M's
Peanut Chocolate Candies were introduced. That same year, the M&M's
brand characters and the famous slogan "The milk chocolate melts in your
mouth, not in your hand" were both trademarked.
M&M's®
Plain Chocolate Candies
M&M's®
History
First
page > Timeline of Chocolate History
> Page
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