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The History of Marshmallow Peeps


Just Born Celebrates 50th Anniversary of Marshmallow Peeps Candy

Just Born Celebrates 50th Anniversary of Marshmallow Peeps Candy

Photo by William Thomas Cain/Getty Images
In 1953, the Just Born candy company bought the Rodda Candy Company. Rodda produced a handmade candy marshmallow chick and Bob Born of Just Born loved the way the marshmallow chick looked. A year later in 1954, Bob Born had a machine made that would mass-produce marshmallow chicks, which he trademarked Peeps.

Just Born soon became the largest Marshmallow candy manufacturer in the world. In the 1960s, Just Born started manufacturing seasonally shaped Marshmallow Peeps. In the early 1980s, Just Born released the Marshmallow Peeps Bunny.

Until 1995, Marshmallow Peeps were only produced in pink, white, and yellow colors. In 1995, lavender colored Peeps were introduced; and in 1998, blue Peeps were introduced for Easter.

In 1999, vanilla flavored Peeps were produced and a year later, a strawberry flavor was added. In 2002, a chocolate Peep was introduced.

Photo Credit

Marshmallow Peeps are seen on display at McCaffrey's Supermarket April 18, 2003 in Southampton, Pennsylvania. Just Born, the manufacturer of Marshmallow Peeps, is celebrating the 50th anniversary of Marshmallow Peeps, and now produces more than one billion individual Peeps per year. Last Easter, more than 700 million Marshmallow Peeps and Bunnies were consumed by men, women, and children throughout the United States. Strange things people like to do with Marshmallow Peeps: eat them stale, microwave them, freeze them, roast them and use them as a pizza topping. Marshmallow Peeps and Bunnies come in five colors.

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