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History of Mayonnaise and Miracle Whip


Jars of mayonnaise are seen in a store

The US now consumes some $2 billion worth of mayonnaise each year which is much more than the ketchup market which is worth less than half that around $800 million

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In 1756, mayonnaise was invented in France by Duke de Richelieu's chief. In 1905, the first ready-made mayonnaise was sold at Richard Hellman's New York deli. In 1912, mayonnaise was mass marketed and called "Hellman's Blue Ribbon Mayonnaise."


Miracle Whip

According to Kraft Foods: Kraft introduced MIRACLE WHIP in 1933 and it became a national success within weeks. With its tagline "Salad Miracles with Miracle Whip Salad Dressing," it was the first ready-to-serve spoonable salad dressing of its kind. MIRACLE WHIP LIGHT Reduced Calorie Salad Dressing was introduced in 1984, and MIRACLE WHIP FREE Nonfat Dressing introduced in 1990.
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