The food groups in a TV dinner were displayed neatly in a divided metal tray. A representative tray was placed in the Smithsonian Institution in 1987 to commemorate the trays impact on American culture. Celebrity figures from Howdy Doody to President Eisenhower touted the dinners.
Swanson removed the name "TV Dinner," from the packaging in the 1960s. The Campbell Soup Company replaced the aluminum trays of Swanson frozen TV dinners with plastic, microwave-safe trays in 1986. That same year, the orginal aluminum Swanson TV Dinner tray was inducted into the Smithsonian Institute, sealing TV Dinners' place in American cultural history. In 1999, Swanson received a star on the Hollywood Walk of Fame.
Pinnacle Foods Corporation, the current owners of Swanson products since 2001 recently celebrated fifty years of TV Dinners and Swanson TV Dinners still remain in the public conscience as the dinner phenomenon of the 50s that grew up with television.